Deborah J. Lauricella
President and Creative Director – Team Leader
Evolving the agency into an employee owned and operated business, Deborah brings a knack for discovering what bonds people to ideas and brands. With a deep understanding of the rapidly changing media environment, the challenges of consumer marketing, and the increasing role of integrated communications in addressing the complex business climate today, Deborah delivers practical, pragmatic work plans that enrich creative ideas, encourage innovation and use budgets wisely.
Deborah has a broad range of packaged goods and food marketing management experience including highly successful programs for California Walnuts, Delta Dental, Armor All, Brita, C&H Sugar, Nancy’s Specialty Foods, and Glen Ellen Winery among others.
As senior public affairs manager of American President Companies and vice president of the APC Foundation, Deborah served as a deputy of the California Business Roundtable and the Bay Area Council and as a member of the Oakland Chamber of Commerce Board of Directors. She believes community service is an important part of business and is active in many non-profit organizations, including The Rotary Club of San Francisco and serves as marketing/public relations chairperson for Rotary District 5150.
A published poet, Deborah received a creative writing degree from San Francisco State University and has completed programs in advertising and marketing at the University of California, Berkeley and the Direct Marketing Institute.
Torme Lauricella Team
