WE ARE TORME LAURICELLA.

We are a privately held San Francisco-based boutique marketing and public relations firm. Since 1983, we have served clients in a broad range of industries, typically leading companies marketing products and services nationally. We understand that ours is a business of relationships. We value our client relationships and believe they flourish most when our focus is on quality of service above all else.

We set our performance standards high and we take them very seriously.

Get to know us.

  • EXPERIENCE
  • Approach
  • Values
  • Standards
  • Company

    Independent by choice, we have resisted merger and acquisition pressure from multinational firms. The reasons are important. As entrepreneurial independents are absorbed, creativity and professional courage become scarce…and cookie cutter programs become more common. Further, we do not wish our clients to be required to pay for overhead beyond our own.

    Deborah Lauricella President

    Deborah brings a knack for discovering what bonds people to ideas and brands. With a deep understanding of the rapidly changing media environment, the challenges of consumer marketing, and the increasing role of integrated communications in addressing the complex business climate today, Deborah delivers practical, pragmatic work plans that enrich creative ideas, encourage innovation and use budgets wisely.

    OUR Team

    Specialists in consumer food and beverage products, we creatively express brand personality in a way that enables public relations to directly and measurably impact marketing objectives. We are lifestyle experts, identifying and leveraging trends that intrigue the media and bring about real change.

  • We have worked hard to earn our reputation. However, we never rest on our laurels, and continue to seek improvement each and every day…exploring new and exciting areas of opportunity for our clients. As lifestyle experts, we identify and leverage trends that intrigue media and bring about real change in attitudes and consumer behavior:

    Results That Matter.

  • Partnership and a win-win attitude are the cornerstones of our values. It begins with the bond created by partnering with our clients. However, the partnership extends even further than that. We seek out the recognized, absolute best independent creative and strategic experts in research, web and social marketing, video production, design, photography, promotion, and even legal. These are dedicated, unique and loyal entrepreneurial partners, too, prepared to weather storms when necessary as part of your team. It’s a business model that keeps innovation high and overhead low.

    • We continue to resist merger and acquisition pressure from multinational firms. The reasons are important. As entrepreneurial independents are absorbed, creativity and professional courage becomes scarce … and cookie cutter programs become more common. Further, we do not wish our clients to be required to pay for overhead beyond our own.

    • Influential Partners/Key Opinion Leaders – Beneficial messages reach more people when we arrange partnerships for our clients with organizations such as the Culinary Institute of America, Institute of Food Technology, American Heart Association, the Academy of Pediatric Dentists, AARP, the Driving Schools Association and the American Dietetic Association. If the message benefits a special audience, there are partners that benefit too.

  • To be highly creative problem-solvers. While we are strategically focused, we are not at all reluctant to explore the horizon when it comes to asking “what if?”

    To provide our clients with experienced, highly capable people. We realize our clients expect no less than our best thinking. For this reason, we are richly staffed with experienced professionals.

    To listen before we speak. We also understand marketing is shaped by context and to understand context, you have to observe, question and probe. Typically, this means research.

    To sweat the details. We believe the flip side of creativity is elbow grease. We understand a good idea is no stronger than the effort and attention we devote to making it come alive.

    We do our best work when our clients involve us intimately in their business planning. We prize clients who do so.

Our Expertise.

Specialists in consumer products and services, we creatively express brand personality in a way that enables public relations to directly and measurably impact marketing objectives. We are lifestyle experts, identifying and leveraging trends that intrigue the media and bring about real change. Our credentials are unusually strong in: Food and Beverage, Nutrition and Health, Consumer Products, Non-Profits & Travel and Hospitality.

Marketing

• Strategic Planning
• Brand Development
• Competitive Positioning
• Trends Monitoring and Analysis
• New Product Planning
• Research Planning and Management
• Key Message Development

Marketing Services

• Large Special Events/Conferences
• Promotions
• Video Production
• Highly Valued Food Photography
• Collateral Materials
• Trade Shows
• Cause Marketing
• Strategic Partnerships
• Key Opinion Leader Identification and Relationship Management
• FDA/USDA/AMS Expertise

Public Relations

• Issues Management
• Crisis Management (including Food Safety/Recall Communications Management)
• Community Relations
• Employee Communications
• Speech Writing
• Web-Based Communications and Strategy
• SEO/Web Metrics
• Social Media Campaigns

Publicity Services

• Press Materials Development
• Publicity Campaigns
• Media Tours
• Spokesperson Identification and Training
• Press Conferences
• Satellite and Wire News
• Online Publicity
• Results Analysis

What People are Saying.

  • “When it comes to memorable events and outstanding PR service, I love working with Torme Lauricella Public Relations. Without a doubt, they come through. They are the most thoughtful, creative, and careful planners in the business. They are THOROUGH to the tee and I know I can trust anyone they choose to work with, be it a spokesperson, cookbook author, expert, or other contact. They are the real deal—the cream of the crop.”

    Nancy Wall Hopkins, Senior Deputy Food and Entertaining Editor - Better Homes and Gardens
  • “What words spring to mind when I think of Torme Lauricella?
    Sharp. Intuitive. Responsible. Trustworthy. Also ‘nice people.’ Furthermore, they know how to provide keen insights and fresh approaches to tried-and-true messaging, always backed by scientific research. Perhaps most impressive is that, despite the robust nature of their communications, Torme Lauricella always manages to deliver ‘more steak than ‘sizzle’.”

    Fran Carpentier, Lifestyle Editor, Former Senior Editor - PARADE magazine
  • “I have worked with many marketing professionals and find this agency to be exceptionally creative, efficient, detail oriented, and passionate about doing the best for clients and their customers.

    And they really understand the marketplace and how to get editors and writers to embrace their clients’ messaging.”

    Michael Roizen, M.D., Chief Wellness Officer, Chairman - Wellness Institute Cleveland Clinic

Our Accomplishments.

  • All
  • Media Relations
  • Digital Media
  • Events
  • Professional Training
  • Print

C&H SUGAR

Media Relations / Digital Media / Events

CALIFORNIA WALNUTS

Media Relations / Digital Media / Events / Print

FOOD FOR YOUR WHOLE LIFE™

Media Relations / Events / Professional Training

CHEF MENUS AT HOME

Digital Media

TRILASTIN

Media Relations / Digital Media

HARVEST MEDIA EVENT

Digital Media / Events

REAL CALIFORNIA CHEESE

Media Relations / Events

Glen Ellen Wines

Media Relations / Events

United Religions Initiative

Digital Media / Events

We’d love to work with you!

Contact get in touch.

  • Torme Lauricella
    847 Sansome Street
    San Francisco, CA 94111
  • Main Office
    415.956.1791
  • info@torme.com
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